Book Trailers

What on earth are book trailers?

They are powerful marketing tools that engage viewers in your story and tempt them to buy and read your book. Book trailers bring a book to life by combining video, graphics, animation, text, voiceover, and music.

Just like a movie preview, a great trailer introduces the public to your book and entices them to purchase it.

The Internet gives you direct access to a global market so your trailer has the potential to reach more people than almost any other form of advertising.

Did you know that Mediamark Research released a report in December 2006 showing video usage was up 123% in one year?

Emarketer estimated that 123 million Americans viewed online video every month in 2007.

comScore Media Metrix research reports that 94 million U.S. based Internet users viewed online videos...spending 73 minutes per month on average...each.

Add to this trend the fact that every major publisher is now using video trailers to promote their top tier books and you can see the benefits of this new form of publicity for authors. Here are just a few of the many publishers who are now using trailers for their books: Simon & Schuster, Bantam, Crown, Harcourt, Harper Colins, Little Brown, St. Martins Press and more.

How Can a Book Trailer Be Used?

There are many uses for your trailer. Here are the most important ones:

On YouTube and over 40 other video sites
To secure print, radio and TV coverage
Along with a virtual book tour (learn about those at
On publisher and/or author websites as unique content
In publisher and e-retailer newsletters
E-mail marketing to bookstores - creates a buzz
Send to reading groups - they may choose your book
E-retailers may use them on their website - we syndicate to over 200 sites
E-catalogs
Link to niche, lifestyle and other third-party websites
Targeted e-marketing through genre-specific sites
Pre-sale marketing for book buyers
Send to libraries as marketing material
Promote to book clubs
Use on MySpace and other social networking sites
Use as web ads (a shortened version)
Make it into a podcast and submit to directories
Compelling website content for book bibliographic and wholesaler databases
Use on video blogs
On a traditional book tour - you display in store during signings
Send to stores before signings so staff know how to sell your book
Fan websites
Sales conference presentations and follow-ups
In store book kiosks
Foreign rights promotopn
Movie rights promotion
Innovative CD promo pack (holds from 1 to 100 trailers)

Retail buyer promos

Mailings-bound inserts

Sales rep demos

Independent rep promos

We use many of these methods to help you create a buzz about your book.

Our Book Trailer Services

Here's what our services include. We:
Create the book trailer
Provide it to you for your web site and/or blog
Provide it in CD format to you for your use
Set your trailer up on YouTube plus 39 other video sites
Provide it to over 200 e-retailers
Send it to library wholesalers
Send it to appropriate reading clubs
Create and distribute a press release about your video
Send it to podcast directories
Place it on 10 social bookmarking sites
Place it on your MySpace page
Create a CD for your Media Kit
Provide it to sites and blogs that are hosting you if you do a virtual book tour

Our prices are dependent on the services you need for your trailer. Please feel free to call or email us to get a quote. You can call Marg at 1-780 712-1158 or email her at marg@web-savvy-book-promotion.com

Free Teleclass on Book Trailers

Marg offers a free teleclass titled Video Book Trailers and How to Use them: An Intro that is packed with solid information. If you'd like more information about this teleclass just click here Scroll down the page until you find the information on this teleclass.

Sample Book Trailers

Here are several book trailers we have used in successful campaigns.